Along with football matches in World Cup 2010 in Africa, ad spending in Indonesia in June 2010 are expected to increase double-digits.

The reason, according to Nielsen research data on the World Cup 2006 in Germany, the increase in advertising spending in June 2006 reached 12 percent compared to the months of May 2006. “Whereas, in the months usually only 5 percent improvement,” said Steve Mitchell, Managing Director of Nielsen Consumers, consumption trends in the event of exposure during the World Cup 2010 in Jakarta, Thursday (10/06/2010).

In 2006, some products aggressively advertising impressions in June while the World Cup, among others, Djarum Super 1000 with the number of impressions reach spots, followed by the number of impressions Extra Joss with 476 spots, and Krating Daeng 110 spots with the number of impressions.

Although the increase in advertising spending would be higher in June 2010 this month, Steve reminded that the World Cup did not push the overall ad spending to grow taller than the previous year. Because, ad spending alone in Indonesia does have a trend to grow double digits annually.