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Advertising Expenditure Up When the World Cup

March 29th, 2010

Along with football matches in World Cup 2010 in Africa, ad spending in Indonesia in June 2010 are expected to increase double-digits.

The reason, according to Nielsen research data on the World Cup 2006 in Germany, the increase in advertising spending in June 2006 reached 12 percent compared to the months of May 2006. “Whereas, in the months usually only 5 percent improvement,” said Steve Mitchell, Managing Director of Nielsen Consumers, consumption trends in the event of exposure during the World Cup 2010 in Jakarta, Thursday (10/06/2010).

In 2006, some products aggressively advertising impressions in June while the World Cup, among others, Djarum Super 1000 with the number of impressions reach spots, followed by the number of impressions Extra Joss with 476 spots, and Krating Daeng 110 spots with the number of impressions.

Although the increase in advertising spending would be higher in June 2010 this month, Steve reminded that the World Cup did not push the overall ad spending to grow taller than the previous year. Because, ad spending alone in Indonesia does have a trend to grow double digits annually.

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Tags: expense
Posted in General | No Comments »

Tips ‘to equip’ Son Credit Card

February 12th, 2010


Equip children with the credit card does not hurt, just from one side to give a positive thing because it can train the child to manage his finances. But there are some noteworthy things that parents will equip their children credit cards.

Of course everyone has a different view about granting credit cards supplementation in children aged adolescents.

“Giving credit cards to children is a training trust and responsibility are extraordinary, both for parents and for children themselves,” said Maria Sukrisman, Vice President, Card & Strategic MarCom Head, Citibank.

He explained that credit card issuers in Indonesia generally allow supplementation for children who already have identification such as ID cards, namely the age of 17 years.

The majority of parents agree that children should learn to be independent. They are taught early on saving and budgeting and, if necessary, be able to earn my own income. One way that can be achieved in teaching children how to manage finances is to give credit card.

Large profit from credit cards is to avoid the risk of carrying too much cash.
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Tags: credit card, finance, money
Posted in Financial Management, General | No Comments »

Foreign Investment, Exports, & National Income

January 19th, 2010


Why does a country remains poor and difficult to move forward? Some say that in order for an advanced economy, people in the economy should be able to make an investment. However, people in poor countries have no savings.

Because do not have savings, they can not invest. Unable to invest, they remain poor. Rings like this are often called the poverty trap.

Therefore, according to this theory, a way out of poverty trap is to bring in investment from outside the community itself. This means that need foreign investment.

With the entry of foreign investment, increase revenue opportunities and out of poverty may increase. Another completion to exit the poverty trap is through family planning.

Families in poor countries usually have many children. As a result, consumption is too high, so nothing is saved. With family planning, expenses for children can be reduced.

In addition, parents can be more free to work to get out of poverty. Then, there will be savings, and savings can be used for investment, so get out of poverty.

Another theory says that an economy remains poor because of society’s purchasing power is low. They do not dare produce in large quantities, because they know their production will not be sold in their economy. Although large populations, according to this theory, poverty causes limitations in the domestic market.

So, the solution is to export, domestic production is sold to other countries whose economies have been advanced. Country called the “Asian tigers” (South Korea, Hong Kong, Taiwan, and Singapore) is often called this policy has done three simultaneously.

In the 1980s, the world marveled at the rapid progress clucking in their economy. Since then, many countries that want to repeat the success cases of four Asian tigers, namely family planning, foreign investment and exports.

Many developing countries, including Indonesia, and has succeeded for the planning. And family programs, there is a trend of foreign investment and exports are considered famous in the economic development of developing countries.

Countries that have advanced developing countries were often taught about the importance of foreign investment and exports. They often say they want to help developing countries, so they make an investment in developing countries and encourage exports from developing countries.

Approximately 30 years have passed since the emergence of admiration at the success of the four Asian tigers. Now the question arises, is it true of foreign investment and exports increase the national income? In macroeconomics, there is a very famous formula, namely that the national income equal to the sum of consumption (domestic), investment (domestic), government spending, and exports minus imports.

Therefore, it is clear according to this formula, that investment and exports to increase national income. But in the macro economy, we also learn, that there are two kinds of measuring national income. First is the gross national product (gross national product / gross national product).

This concept of adding up the revenues received all Indonesian citizens in a given period (usually a year), did not view their stay in Indonesia or other countries. The concept of GNP does not include income foreigners working in Indonesia. The second concept is the gross domestic product (gross domestic product / GDP).

This concept of adding the incomes of all residents living in Indonesia, did not view the citizens. Thus, the concept of GDP includes the income earned by foreigners who work in Indonesia.

Moreover, GDP does not include the income of Indonesian citizens who work in other countries. If not many foreigners working in Indonesia, and not many Indonesian people to work in another country, measured by the two concepts would produce similar numbers.

However, with increasing foreign investment and foreigners working in Indonesia, GDP could be bigger than the GNP. This means that foreign investment would increase GDP, but not necessarily increase the GNP. Foreign investment can increase the GNP, if the investment was to create a large revenue for the Indonesian people.

What if the foreign investment it made in export-oriented activities? The impact on GDP would be even greater, because the increase in exports means that the increase in national income, especially when measured by GDP.

However, the impact on GNP is not necessarily large, depending on whether the export activity was able to increase incomes in the country of Indonesia. So, if the amount of foreign investment can be used as an indicator of the success of our economic development?

The answer depends on how we measure the national income. If we measure the national income with the concept of GDP, foreign investment would increase the national income. However, if national income is measured by GNP, the total foreign investment does not necessarily have a significant impact on national income.

New foreign investments have a significant impact when an Indonesian citizen who lives in Indonesia enjoy most of the foreign investment. The difference in meaning of foreign investment will be greater when foreign investment in export-oriented.

Besides differences in measurement concepts of national income (GNP or GDP), the increase in exports also means that goods produced in Indonesia, more and more into international markets, which were sold internationally and is usually much more expensive than the domestic market.

However, income of Indonesian citizens are often not able to follow the international price. Even so, a citizen of Indonesia has to buy Indonesia’s production with international prices. This is the phenomenon of “global consumers with local revenues.” Consequently, they could not afford the production of Indonesia.

Furthermore, products sold in Indonesia is more bad production quality, so it can be sold more cheaply. However, we do not need anti-foreign investment and export promotion. We still need foreign investment and increased exports.

However, we need to remember that foreign investment and export promotion is not the belle of our development. The more advanced countries to invest in Indonesia because they see a profitable business opportunities for them, not because they want to help us.

They want Indonesia to increase exports not because they want to help us, but because they want to get cheap goods. It is time for us to think clearly in response to foreign investment and increase exports.

It’s not the time to have antipathy to foreign investment and increase exports. No time anymore to believe all that foreign investment and increased exports would increase our revenue.

Indeed, be difficult to make a decision. But, that’s the challenge. Currently, we and many other countries in the world, more often using GDP. Every three months we reported GDP growth. Maybe, it’s time, once every three months, we also reported the development of the GNP.

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Tags: economy, investment
Posted in Investments | No Comments »

Plan for Prosperity in the Old Days!

January 16th, 2010

Four matters relating to retirement planning that I have to say to you, namely
(1) Identify the purpose in the old days,
(2) Choice of quality lifestyle in the old days,
(3) Measure the level of current income,
(4) Noting rate inflation.

As I promised, this edition focuses on the discussion of the estimated financial resources in old age as well as tips for identifying the funding shortage of funds with various funding sources available. Although it seems simple, there are systematic steps you should take to ensure a happy old age.

Prepare the Source of Funds

To facilitate your understanding about the methodology of calculation of income in old age, I will present illustrations Sasongko Pak family (quoted from the Old Days Planning Module Book Courses Certified Financial Planner).

Mr. Sasongko (in her 30s) has two teenage children. Husband and wife in this family is quite successful in their respective careers and they run a simple lifestyle. Both their income approximately Rp10 million per month before taxes. Read the rest of this entry »

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Tags: finance, money, strategy
Posted in Financial Management, General | 5 Comments »

How To Save Money Easily

December 20th, 2009

Have you ever intend to be saved, but always found it difficult to run it?

Do you think you have enough income, but never able to save regularly?

Do you have attempted to set aside some funds for savings but ultimately abandoned funds and save any intention to fail?

If you answered yes to one of the questions above, then you need to listen to the following article.

Saving regularly challenge for everyone. Many people who have an income large enough but difficult to set aside money to save. While there are people who earn a relatively smaller but capable of setting aside some money for savings.
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Tags: money, save
Posted in Financial Management, Money | 1 Comment »

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