You can start a business from a job you have ever done. Work is a regular activity that is usually paid for with money. Reuben Mattus start a business from a job as a child. He arrived in the United States from Poland in 1921. At that time eight years old and with her mother who was a widow. To earn money, mother Mattus sold lemon ice from a squeezed lemon and Mattus helped. In 1932, he founded the company in Bronxdengan Senator Frozen Products’ money. and in the late 1950s to build Ciro’s ice cream company that marketed through grocery stores and liquor stores. Then he had the idea to enter into supermarkets, but supermarkets do not ask for incentives that can be met by Ciro.s. Mattus not easily discouraged, then it creates a brand of luxury ice cream made from real fruit, natural ingredients and are marketed through the imaginative use of the name smells Danish “Haagen-Dazs” as the perfect way to differentiate a brand new with its competitors.

Haagen Dazs three flavors, which first appeared is a sense vanilli, chocolate and coffee and sold in food stores in New York. Welcoming community in a positive ice in just a few weeks and other stores throughout the United States to send orders for ice cream recently. From mouth to mouth marketing is enough to improve the distribution of these products to the urban centers and college towns in the North East. People across America sent a letter asking how to get the Haagen Dazs near his residence. Some even voluntarily distribute this product. Then Mattus daughter suggested the idea to open a store sells only brand of Haagen Dazs. The first store opened in Brooklyn and opened a new era for this brand and was followed in major cities across America. In the year 1982, has expands into Canada and also in cooperation with leading food companies and has crossed the Atlantic to Europe. The Europeans welcomed with enthusiasm the arrival of this ice.

Eugene Schueller start a business as well as from his job as a chemist. As a young chemist, he managed to create an innovative formula for hair dye he calls the “aureole”. Then Schueller founded the company called “Societe de Teentures Inoffensives Franncaise pour Cheveux” in the year 1909, which eventually became “L’Oreal”. Schueller principles used to achieve success is to research and innovation which focuses on beauty. Starting from a small company and he himself as a chemical expert, just 11 years later adds three alchemists and chemists are now approaching 2000 are employed. Schueller was initially sold its products to the hairdresser in Paris. Five years later, L’Oreal products have been found in the Netherlands, Austria and Italy. Several years later, through its representative agents and distribute to the United States, Russia and Asia. Now L’Oreal products have been present throughout the world and L’Oreal, including that of the most admirable companies in France and an amazing 23 world ranked by Fortune magazine version.

From his job as a teacher in high school, from the village of Mr, Tatang Marta Handapherang, District Handapherang, Ciamis regency, West Java to start a business with waste wood to make a wide range of souvenirs. Waste from mahogany, pine, palm trunks sonokeling until watches can be boxes, sticks, small flower vases, wall clock shaped watches, jars, place matches, bowls, spoon the soup until the pencil desk. He just wants to waste wood that have been treated poorly, it can be more useful. At first Mr.Tatang start this business by the community and her fellow teachers. Even thought the requesting donations when Mr Tatang search for the remains of wood from factory to factory, and gazing with a strange look and was called “Mang” by those factories. After knowing Mr. Tatang was a teacher, new people are calling to apologize and replace it with “sir”. But the toughest and longest problem faced by Mr. Tatang is a marketing problem. “Souvenir from a small village who want to buy?. Would be brought to the city I have yet to have a friend who has a shop or showroom to display my goods. More unlikely again I try to sell around like selling fish or vegetables “said Mr. Tatang. Eventually he joined the show and left a business card on his fellow craftsmen / entrepreneurs who met at the exhibition. “Thank God, that’s where the buyers finally began more as a way to escape from the marketing problem” said Mr Tatang. Than just interested in the exhibition finally they invite cooperation and even eventually find agents who market their goods abroad. That was the beginning of the most successful businesses, laughed at and being looked at with a cynical view. Now the goods made by Mr. Tatang enthused not only domestically, but to foreign countries, such as America, Japan, Korea, Australia, Singapore to the Middle East.

Tags: business, strategy

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