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Archive for July, 2010

Start a Business from Work

Saturday, July 3rd, 2010


You can start a business from a job you have ever done. Work is a regular activity that is usually paid for with money. Reuben Mattus start a business from a job as a child. He arrived in the United States from Poland in 1921. At that time eight years old and with her mother who was a widow. To earn money, mother Mattus sold lemon ice from a squeezed lemon and Mattus helped. In 1932, he founded the company in Bronxdengan Senator Frozen Products’ money. and in the late 1950s to build Ciro’s ice cream company that marketed through grocery stores and liquor stores. Then he had the idea to enter into supermarkets, but supermarkets do not ask for incentives that can be met by Ciro.s. Mattus not easily discouraged, then it creates a brand of luxury ice cream made from real fruit, natural ingredients and are marketed through the imaginative use of the name smells Danish “Haagen-Dazs” as the perfect way to differentiate a brand new with its competitors.
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Tags: business, strategy
Posted in Business | 4 Comments »

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